Body of evidence: conventional competitor analysis is no longer enough, argues Mike Brooks, who explains why financial managers can become key agents ... An article from: Financial Management (UK)

This digital document is an article from Financial Management (UK), published by Chartered Institute of Management Accountants (CIMA) on March 1, 2005. The length of the article is 1506 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Body of evidence: conventional competitor analysis is no longer enough, argues Mike Brooks, who explains why financial managers can become key agents in the mission to gather competitive intelligence.
Author: Mike Brooks
Publication:Financial Management (UK) (Magazine/Journal)
Date: March 1, 2005
Publisher: Chartered Institute of Management Accountants (CIMA)
Page: 18(3)

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