King of the return: finance directors may be instrumental in determining corporate strategy and exercising cost control, but it's well worth focusing more ... An article from: Financial Management (UK)

This digital document is an article from Financial Management (UK), published by Chartered Institute of Management Accountants (CIMA) on February 1, 2004. The length of the article is 1124 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: King of the return: finance directors may be instrumental in determining corporate strategy and exercising cost control, but it's well worth focusing more closely on the revenue side of the profit equation. Steve Marchant explains why.(How To Achieve Effective Revenue Management)
Author: Steve Marchant
Publication:Financial Management (UK) (Magazine/Journal)
Date: February 1, 2004
Publisher: Chartered Institute of Management Accountants (CIMA)
Page: 28(2)

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