Keep customers coming back with customized relationship management.(bookmark)(Don Peppers, Martha Rogers)(Book Review): An article from: Communication World

This digital document is an article from Communication World, published by International Association of Business Communicators on November 1, 2004. The length of the article is 703 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Keep customers coming back with customized relationship management.(bookmark)(Don Peppers, Martha Rogers)(Book Review)
Author: Michele Fitzpatrick
Publication:Communication World (Magazine/Journal)
Date: November 1, 2004
Publisher: International Association of Business Communicators
Volume: 21 Issue: 6 Page: 12(1)

Article Type: Book Review

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