Franchisors reap multiple benefits from increasing customer loyalty: measuring customer satisfaction offers franchisors the ability to demonstrate to ... An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on May 1, 2005. The length of the article is 1169 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Franchisors reap multiple benefits from increasing customer loyalty: measuring customer satisfaction offers franchisors the ability to demonstrate to individual franchisees why things need to be done in a certain way.(FW FOCUS: MANAGEMENT & OPERATIONS)
Author: Jack Mackey
Publication:Franchising World (Magazine/Journal)
Date: May 1, 2005
Publisher: International Franchise Association
Volume: 37 Issue: 5 Page: 49(2)

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