Creative banking: an oxymoron? A staid, plain bank image is not a prerequisite for financial success. On the contrary, even a small display of ... An article from: ABA Bank Marketing

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Citation Details
Title: Creative banking: an oxymoron? A staid, plain bank image is not a prerequisite for financial success. On the contrary, even a small display of marketing splash, spunk or inventiveness goes a long way toward differentiating your institution from the competition.(Innovative Strategies)
Author: Tom Letourneau
Publication:ABA Bank Marketing (Magazine/Journal)
Date: December 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36 Issue: 10 Page: 32(5)

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