To arms! A handful of banks have evolved into specialists for the military customer. How they market themselves and provide service to this niche ... An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on July 1, 2005. The length of the article is 2384 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: To arms! A handful of banks have evolved into specialists for the military customer. How they market themselves and provide service to this niche segment offers lessons for other financial institutions.(Banking industry's services and marketing)
Author: Tanja Lian Sablosky
Publication:ABA Bank Marketing (Magazine/Journal)
Date: July 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 6 Page: 12(6)

Distributed by Thomson Gale