CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing ... An article from: University Business

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Citation Details
Title: CMO at the cabinet table: effective marketing communications can be one of an institution's best organizational assets, so getting the right marketing chief in place is essential.(MARKETING)
Author: Robert A. Sevier
Publication:University Business (Magazine/Journal)
Date: September 1, 2005
Publisher: Thomson Gale
Volume: 8 Issue: 9 Page: 37(2)

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