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Mass media and targeted communications: not "either or," but "when and why?" It's not a question of either-or, it's what and when.(2006 SUPPLIER SOURCE BOOK): An article from: Franchising World
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This digital document is an article from Franchising World, published by Thomson Gale on October 1, 2005. The length of the article is 2028 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.
Citation Details Title: Mass media and targeted communications: not "either or," but "when and why?" It's not a question of either-or, it's what and when.(2006 SUPPLIER SOURCE BOOK) Author: John Olson Publication:Franchising World (Magazine/Journal) Date: October 1, 2005 Publisher: Thomson Gale Volume: 37 Issue: 10 Page: 40(3)
