Mass media and targeted communications: not "either or," but "when and why?" It's not a question of either-or, it's what and when.(2006 SUPPLIER SOURCE BOOK): An article from: Franchising World

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Citation Details
Title: Mass media and targeted communications: not "either or," but "when and why?" It's not a question of either-or, it's what and when.(2006 SUPPLIER SOURCE BOOK)
Author: John Olson
Publication:Franchising World (Magazine/Journal)
Date: October 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 10 Page: 40(3)

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