Getting the most from your CRM; just because you acquired a system does not mean you are using it to maximum advantage. We asked three banks with CRM ... An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on November 1, 2005. The length of the article is 2545 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Getting the most from your CRM; just because you acquired a system does not mean you are using it to maximum advantage. We asked three banks with CRM to explain what extra steps they had to initiate in order to achieve full utilization.(Technology)(customer relationship management)
Author: Tanja Lian Sablosky
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 9 Page: 24(6)

Distributed by Thomson Gale