Doing a return-on-investment analysis.(Database Marketing): An article from: ABA Bank Marketing

This digital document is an article from ABA Bank Marketing, published by Thomson Gale on November 1, 2005. The length of the article is 580 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Doing a return-on-investment analysis.(Database Marketing)
Author: John J. Coffey
Publication:ABA Bank Marketing (Magazine/Journal)
Date: November 1, 2005
Publisher: Thomson Gale
Volume: 37 Issue: 9 Page: 44(1)

Distributed by Thomson Gale