Marketing and information technology come together: technology now impacts almost every facet of marketing. Franchise systems need to have a process ... An article from: Franchising World

This digital document is an article from Franchising World, published by International Franchise Association on December 1, 2005. The length of the article is 2121 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Marketing and information technology come together: technology now impacts almost every facet of marketing. Franchise systems need to have a process in place that allows these disciplines to work effectively together so they can strength the brand and achieve the goals of the system, franchisees and customers.
Author: Kimberly Hafley
Publication:Franchising World (Magazine/Journal)
Date: December 1, 2005
Publisher: International Franchise Association
Volume: 37 Issue: 12 Page: 19(4)

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