The ultimate money machine: BMW gained its reputation as a builder of sport sedans, but its consistently high profits and unwavering focus make it the ... article from: Automotive Design & Production

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Citation Details
Title: The ultimate money machine: BMW gained its reputation as a builder of sport sedans, but its consistently high profits and unwavering focus make it the envy--and target--of the competition.(The INDUSTRY)
Author: Christopher A. Sawyer
Publication:Automotive Design & Production (Magazine/Journal)
Date: January 1, 2006
Publisher: Thomson Gale
Volume: 118 Issue: 1 Page: 34(10)

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