Measurement methods to target your ad budget: forget the old saying the "half of all advertising spending is a waste; the problem is figuring out ... RETAILING): An article from: Music Trades

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Citation Details
Title: Measurement methods to target your ad budget: forget the old saying the "half of all advertising spending is a waste; the problem is figuring out which half." There are simple strategies for measuring the effectiveness of your promotional efforts. Put them to sue and watch your business grow.(CREATIVE RETAILING)
Author: Mike Friguletto
Publication:Music Trades (Magazine/Journal)
Date: August 1, 2006
Publisher: Thomson Gale
Volume: 153 Issue: 7 Page: 62(2)

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