For each, their own: the strategic imperative of mass customization.: An article from: Industrial Engineer

This digital document is an article from Industrial Engineer, published by Thomson Gale on September 1, 2006. The length of the article is 3637 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: For each, their own: the strategic imperative of mass customization.
Author: Frank Piller
Publication:Industrial Engineer (Magazine/Journal)
Date: September 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 9 Page: 40(6)

Distributed by Thomson Gale