Coaching. What is it? A discussion between members of an organization, exerting a positive influence, and helping others to be as effective as possible. Who is the coach? Unlike sports, where you are either a player or a coach, in business everyone is both a player and a coach. Because no one is an island, each depends on the efforts of others to accomplish results, so everyone has the responsibility to be a coach. This handbook details the steps of good coaching and provides exercises to test your understanding of the information provided.