Soft Drinks in the USA to 2010

Introduction This databook is a detailed information resource covering all the key data points on Soft Drinks in the USA. It includes comprehensive value volume segmentation and market share data. The databook supplies actual data to 2005 and full forecasts to 2010. Scope Contains information on 6 categories: Bottled water, RTD tea & coffee, Concentrates, Juices, Carbonates & Functional drinks. Provides market value, volume, expenditure and consumption data by market, segment and subsegment. Includes company and brand share data by category, as well as distribution channel data. Contains market value segmentation by demographic and socioeconomic group. Highlights The market for Soft Drinks in the USA increased between 2000-2005, growing at an average annual rate of 2.3%. The leading company in the market in 2005 was The Coca-Cola Company. The second-largest player was PepsiCo, Inc. with Cadbury Schweppes plc in third place. Reasons to Purchase Discover the major quantitative trends affecting the Soft Drinks markets. Understand consumers' consumption and expenditure patterns. Understand the future direction of the market with reliable historical data and full five year forecasting.