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SAP's Ambitious Plans to Expand SMB Presence with New Product and Channel Initiatives: IDC's Assessment

Name: SAP's Ambitious Plans to Expand SMB Presence with New Product and Channel Initiatives: IDC's Assessment
Author: Raymond Boggs, AngÃ¨le Boyd, Erik Bruin, Riley McNulty, Stephen Graham, Albert Pang
ISBN: 978B000MLX0M2

AuthorRaymond Boggs, AngÃ¨le Boyd, Erik Bruin, Riley McNulty, Stephen Graham, Albert Pang

PublisherIDC Research

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Book Details

Author(s)Raymond Boggs, AngÃ¨le Boyd, Erik Bruin, Riley McNulty, Stephen Graham, Albert Pang

PublisherIDC Research

ISBN / ASINB000MLX0MW

ISBN-13978B000MLX0M2

MarketplaceFrance 🇫🇷

Description

This IDC Insight highlights SAP's revamped sales and marketing plans to expand the company's presence among small and midsize businesses. It examines product and positioning, customer demand, changing channel strategies, and the long-term implications of SAP's initiatives.