European Wireless and Mobile Communications: Country and Operator Profiles - Portugal (2005)

This IDC study analyzes the mobile market opportunity in Portugal. In addition to identifying the key trends currently shaping the market, the study profiles all the wireless operators.

"There has been no change in the market leader, which continues to be TMN, and is followed by Vodafone, and Optimus," said Paolo Pescatore, research manager for IDC's European Wireless and Mobile Communications service. "Optimus continues to be innovative as a means of attracting users. The market is saturated and the focus is quite clearly on stimulating usage and migrating users to data services. The operators have launched many new services as well as promotional offerings in achieving this objective."