Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing ... TOOLS): An article from: Franchising World

This digital document is an article from Franchising World, published by Thomson Gale on December 1, 2006. The length of the article is 2158 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Six principles for winning the sales growth challenge: advertising still has its place in a marketer's quiver, but four walls and neighborhood marketing techniques are waxing while the once-central importance of mass-media is waning.(FRANCHISE MARKETING TOOLS)
Author: Tom Feltenstein
Publication:Franchising World (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 12 Page: 30(4)

Distributed by Thomson Gale