Making demographics, research and modeling work for a franchise system: one of the most critical ways to "know" customers is to understand their ... TOOLS): An article from: Franchising World

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Citation Details
Title: Making demographics, research and modeling work for a franchise system: one of the most critical ways to "know" customers is to understand their preferences and purchasing behavior.(FRANCHISE MARKETING TOOLS)
Author: John Orton
Publication:Franchising World (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 38 Issue: 12 Page: 34(3)

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