Cultivating marketing excellence from the classroom to the lab to the workplace: in focus: database marketing, telemarketing, e-marketing and ... article from: Customer Interaction Solutions

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Citation Details
Title: Cultivating marketing excellence from the classroom to the lab to the workplace: in focus: database marketing, telemarketing, e-marketing and integrated marketing.(SPECIAL FOCUS)(Interview)
Author: Tracey E. Schelmetic
Publication:Customer Interaction Solutions (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 25 Issue: 7 Page: 24(5)

Article Type: Interview

Distributed by Thomson Gale