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A consumer-based method for retailer equity measurement: Results of an [An article from: Journal of Retailing and Consumer Services]

Name: A consumer-based method for retailer equity measurement: Results of an [An article from: Journal of Retailing and Consumer Services]
Author: R. Pappu, P. Quester
ISBN: 978B000P6NYI6

AuthorR. Pappu, P. Quester

PublisherElsevier

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Book Details

Author(s)R. Pappu, P. Quester

PublisherElsevier

ISBN / ASINB000P6NYIO

ISBN-13978B000P6NYI6

MarketplaceFrance 🇫🇷