![Odors and consumer behavior in a restaurant [An article from: International Journal of Hospitality Management]](https://www.ebooknetworking.net/books/B00/0P6/bigB000P6O50A.jpg)
Odors and consumer behavior in a restaurant [An article from: International Journal of Hospitality Management]
Book Details
Author(s)N. Gueguen, C. Petr
PublisherElsevier
ISBN / ASINB000P6O50A
ISBN-13978B000P6O501
AvailabilityAvailable for download now
Sales Rank99,999,999
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Several studies have shown that odors have an effect on human behavior. Consumer's behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender-but not lemon aroma-increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the results.
Description:
Several studies have shown that odors have an effect on human behavior. Consumer's behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender-but not lemon aroma-increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the results.
