Networks, clusters and innovation in tourism: A UK experience [An article from: Tourism Management] Buy on Amazon

https://www.ebooknetworking.net/books_detail-B000P6OGZO.html

Networks, clusters and innovation in tourism: A UK experience [An article from: Tourism Management]

Book Details

PublisherElsevier
ISBN / ASINB000P6OGZO
ISBN-13978B000P6OGZ6
MarketplaceCanada  🇨🇦

Description

This digital document is a journal article from Tourism Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
In an era where tourism is dominated by requests for tailored experiences, SMEs play a key role in providing adequate products and services to tourists by responding to their most specific requirements. This paper uses network and clusters as a framework providing SMEs with innovative opportunities to operate in a competitive tourism environment. A review of relevant literature on clusters, networks and tourism business innovation is undertaken, then focusing on the specific issues of Healthy Lifestyle Tourism. The UK 'Healthy Lifestyle Tourism Cluster' experience is employed to discuss the process and the implication of network and cluster development in tourism. However, the development of clusters should not be seen as a simple and spontaneous process due to the nature of businesses involved, but as a very complex process linked to strong stakeholder collaboration.
Donate to EbookNetworking
Prev
Next