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An extended self-organizing map network for market segmentation-a telecommunication example [An article from: Decision Support Systems]
Book Details
Author(s)M.Y. Kiang, M.Y. Hu, D.M. Fisher
PublisherElsevier
ISBN / ASINB000P6OPL4
ISBN-13978B000P6OPL6
MarketplaceFrance 🇫🇷
Description
This digital document is a journal article from Decision Support Systems, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Kohonen's self-organizing map (SOM) network is an unsupervised learning neural network that maps an n-dimensional input data to a lower dimensional output map while maintaining the original topological relations. The extended SOM network further groups the nodes on the output map into a user specified number of clusters. In this research effort, we applied this extended version of SOM networks to a consumer data set from American Telephone and Telegraph Company (AT&T). Results using the AT&T data indicate that the extended SOM network performs better than the two-step procedure that combines factor analysis and K-means cluster analysis in uncovering market segments.
Description:
Kohonen's self-organizing map (SOM) network is an unsupervised learning neural network that maps an n-dimensional input data to a lower dimensional output map while maintaining the original topological relations. The extended SOM network further groups the nodes on the output map into a user specified number of clusters. In this research effort, we applied this extended version of SOM networks to a consumer data set from American Telephone and Telegraph Company (AT&T). Results using the AT&T data indicate that the extended SOM network performs better than the two-step procedure that combines factor analysis and K-means cluster analysis in uncovering market segments.
