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The impacts of product modularity on competitive capabilities and performance: An empirical study [An article from: International Journal of Production Economics]
Description
This digital document is a journal article from International Journal of Production Economics, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Recent theories propose that modular product design is a key enabler for product success in global competition. Recent research has explored the impact of modular products on competitive manufacturing capabilities, including price, product quality, customer service, flexibility and delivery. However, there is limited empirical research that simultaneously examines their relationships with performance. This paper aims to fill this gap through quantitative research into Hong Kong's manufacturing industry. Results indicate that product modularity influences the capabilities of delivery, flexibility and customer service, and the capabilities of delivery and flexibility positively relate to product performance. These findings show that modular product design cannot improve each capability simultaneously, as existing literature suggests. Multiple trade-offs and future research are specified in this study.
Description:
Recent theories propose that modular product design is a key enabler for product success in global competition. Recent research has explored the impact of modular products on competitive manufacturing capabilities, including price, product quality, customer service, flexibility and delivery. However, there is limited empirical research that simultaneously examines their relationships with performance. This paper aims to fill this gap through quantitative research into Hong Kong's manufacturing industry. Results indicate that product modularity influences the capabilities of delivery, flexibility and customer service, and the capabilities of delivery and flexibility positively relate to product performance. These findings show that modular product design cannot improve each capability simultaneously, as existing literature suggests. Multiple trade-offs and future research are specified in this study.
