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Basic characteristics of the fall tourism market [An article from: Tourism Management]
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Book Details
Author(s)
D.M. Spencer, D.F. Holecek
Publisher
Elsevier
ISBN / ASIN
B000PDSA2W
ISBN-13
978B000PDSA26
Marketplace
India 🇮🇳
Description
This digital document is a journal article from Tourism Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
To mitigate the ill-effects of seasonality in the tourism industry, efforts to attract tourists during non-peak seasons must become more effective, but this can be accomplished only by better understanding the nature of low season markets. To enhance our understanding of the fall tourism market, this article presents insights gained from a telephone survey of households in the Great Lakes region. Fall tourists, compared to their summer counterparts, were found to be older, less likely to travel with children, and less active in recreation. Fall color viewing rarely motivated trips and was much more prevalent as an ancillary activity. Distinct types of fall tourists were identified based on patterns of participation in trip activities and whether trips began during the early, middle, or late fall.
Description:
To mitigate the ill-effects of seasonality in the tourism industry, efforts to attract tourists during non-peak seasons must become more effective, but this can be accomplished only by better understanding the nature of low season markets. To enhance our understanding of the fall tourism market, this article presents insights gained from a telephone survey of households in the Great Lakes region. Fall tourists, compared to their summer counterparts, were found to be older, less likely to travel with children, and less active in recreation. Fall color viewing rarely motivated trips and was much more prevalent as an ancillary activity. Distinct types of fall tourists were identified based on patterns of participation in trip activities and whether trips began during the early, middle, or late fall.
