User acceptance of wireless short messaging services: Deconstructing perceived value [An article from: Information & Management]

This digital document is a journal article from Information & Management, published by Elsevier in 2007. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Wireless value-added pay-per-use services, such as short messaging services (SMS), have attracted increased attention in recent years. Nevertheless, the extant literature has provided little insight into technology adoption of wireless pay-per-use services. Our study examined this adoption by combining marketing and IS perspectives through an empirical survey of 222 young-adult SMS users. It was hypothesized that perceived value would be a key multidimensional determinant of behavioral intentions. The paper therefore discusses a broadened conceptualization of technology adoption in which value tradeoffs (i.e., price, social, emotional and quality) are critical drivers in the adoption decision.