Managing New Product Innovation
Book Details
Author(s)ROGER NEWPORT
ISBN / ASINB000PLXDYE
ISBN-13978B000PLXDY2
MarketplaceUnited Kingdom 🇬🇧
Description
The papers in this volume result from the conference of the Design Society held at the University of Central England in September 1998. They show how design-led product development has worked in a range of industries, from engineering through to design and management consultancy.
