Competitive Advantage in SMEs: Organising for Innovation and Change
Book Details
PublisherWiley
ISBN / ASINB000QCUD0Y
ISBN-13978B000QCUD02
Sales Rank1,944,258
MarketplaceUnited States 🇺🇸
Description
This work draws on up to date empirical evidence to illustrate how SMEs can become more innovative through the introduction of new products and services. It discusses the effective and efficient use of information technology by broadening management skills and knowledge.
