Sexual intercourse on television: do safe sex messages matter?: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Thomson Gale on December 1, 2006. The length of the article is 8196 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: In this 2 x 3 experiment, participants (N = 188) were randomly assigned to one of three television viewing conditions: sexual intercourse present in the show along with a depiction of condoms, sexual intercourse present with no mention or depiction of condoms or safe sex, or control condition with no sexual content. A significant interaction emerged between experimental condition and gender such that women who saw the programs featuring condoms had more positive attitudes about condom use than women in the other two conditions, F(2, 181) = 4.65, p =.011, [[eta].sup.2] = .05. No such findings emerged for men. Participants' behavioral intentions to engage in safe sex were unaffected.

Citation Details
Title: Sexual intercourse on television: do safe sex messages matter?
Author: Kirstie M. Farrar
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: December 1, 2006
Publisher: Thomson Gale
Volume: 50 Issue: 4 Page: 635(16)

Distributed by Thomson Gale