China Tomorrow: Prospects and Perils, 3rd Edition (HBR Article Collection)

China is the world's fastest-growing market and Asia's manufacturing center. But its prospects are matched by its perils. Pollution is threatening GDP growth and workforce productivity. Westerners' lack of understanding of Chinese employees' and consumers' needs could cause missteps when Western firms partner with Chinese businesses or sell to Chinese consumers. Cultural differences might block promising business negotiations. Indigenous Chinese companies, backed by the government, may grab market share from mightier rivals around the globe. How to seize China's opportunities while avoiding its risks? Help China restore its environment in ways benefiting your company too. Replace misconceptions about Chinese workers and consumers with facts. Deepen your understanding of Chinese culture to negotiate better with potential partners and customers. And prepare for emerging Chinese brands that are challenging global players. The Harvard Business Review articles in this collection are: "Scorched Earth: Will Environmental Risks in China Overwhelm Its Opportunities?" by Elizabeth Economy and Kenneth Lieberthal, "Inside the Mind of the Chinese Consumer" by William McEwen, Xiaoguang Fang, Chuanping Zhang, and Richard Burkholder, "The Great Transition" by Kenneth Lieberthal and Geoffrey Lieberthal, "The Chinese Negotiation" by John L. Graham and N. Mark Lam, and "The Hidden Dragons" by Ming Zeng and Peter J. Williamson.