Think Beethoven: using site-selection to gain brand dominance: start with the loud, bold, and dramatic notes; fate knocking on the door.(MULTI-UNIT ... BRAND): An article from: Franchising World

This digital document is an article from Franchising World, published by Thomson Gale on April 1, 2007. The length of the article is 1429 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Think Beethoven: using site-selection to gain brand dominance: start with the loud, bold, and dramatic notes; fate knocking on the door.(MULTI-UNIT APPROACH STRENGTHENS THE BRAND)
Author: Jim McKenna
Publication:Franchising World (Magazine/Journal)
Date: April 1, 2007
Publisher: Thomson Gale
Volume: 39 Issue: 4 Page: 33(3)

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