An empirical examination of the role of social exchanges in alliance performance.: An article from: Journal of Managerial Issues

This digital document is an article from Journal of Managerial Issues, published by Thomson Gale on March 22, 2007. The length of the article is 10370 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examines the role of ongoing social exchanges between alliance partners such as interfirm reciprocity, trust, and mutual influence in the partners' perceived alliance performance and propensity to continue an alliance. An empirical examination of data collected from the executives managing strategic alliances (N = 144) revealed that social exchanges such as reciprocity, trust, and mutual influence between partners are positively related to perceived alliance performance and propensity to continue the alliance.

Citation Details
Title: An empirical examination of the role of social exchanges in alliance performance.
Author: Senthil Kumar Muthusamy
Publication:Journal of Managerial Issues (Magazine/Journal)
Date: March 22, 2007
Publisher: Thomson Gale
Volume: 19 Issue: 1 Page: 53(24)

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