A case study of Hong Kong residents' outbound leisure travel [An article from: Tourism Management]

This digital document is a journal article from Tourism Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Hong Kong is one of the largest outbound tourist generators in the Asia-Pacific region and the outbound travel has grown from 1.8 million in 1989 to 4.8 million in 2001. The purpose of this study was to investigate Hong Kong residents' preferences toward destination choice of outbound leisure travel. In-depth personal interviews were conducted with 292 Hong Kong residents. A factor analysis was used to identify the dimensions of destination selection attributes and the one way analysis of variance with Duncan's multiple range test was run to test the difference among specific groups of travelers. It was found that the dimension of safety is the top concern for Hong Kong residents when they choose travel destinations. Respondents with different demographic backgrounds were found to have different destination attribute preferences.