When [professional] worlds collide: implications of Kasky v. Nike for corporate reputation management [An article from: Public Relations Review]

This digital document is a journal article from Public Relations Review, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
A report aired on the CBS news magazine 48 Hours in October, 1996 that accused Nike of exploiting lax labor laws in developing countries and engaging in business practices that would be at least questionable (if not actually illegal) if followed in the United States. This article discusses the controversy caused by the efforts of Nike, Inc. to defend its good name that culminated in the California Supreme Court's decision in Kasky v. Nike. The authors then examine the changed landscape of protection this case creates for public relations speech and expressive conduct, especially in situations dealing with reputation management by for-profit corporations.