The communication grid: an introduction of a model of four communication strategies [An article from: Public Relations Review]

This digital document is a journal article from Public Relations Review, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Increasing numbers of professionals in public relations consider themselves to be strategic managers and consultants. Surprisingly, they have difficulty in making clear what it really is that they manage and what their consultations truly represent, what aims they have and what strategies they use. In this article I present a model consisting of basic communication strategies, derived from communication theory and rooted in described public relations approaches in the Netherlands.