Strategies for value creation in electronic markets: towards a framework for managing evolutionary change [An article from: Journal of Strategic Information Systems]

This digital document is a journal article from Journal of Strategic Information Systems, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
This paper reviews the theoretical relevance of strategic analysis in eMarkets and advocates for a co-evolutionary approach to value creation and the management of change. A view of strategy is recognized which includes an evaluation of the stages and processes of evolution for these markets. A framework encompassing critical elements such as e-market ecosystems, e-alliances, e-knowledge and e-systems, is developed and advanced for further strategic analysis. The model is believed to be of value for conceptual assessment of virtual business communities where unique attention to continuous innovation and dynamic organizational adaptation are considered imperative for competitive success. This is increasingly characterized by paradoxical issues, such as competing in the present time and building long-term strategic competences for the future. The model is validated with relevant examples and a substantive case study.