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The curse of globalised culture: the fall of Indian cinema foretold [An article from: Futures]
Book Details
Author(s)A. Raj
PublisherElsevier
ISBN / ASINB000RR09LG
ISBN-13978B000RR09L3
AvailabilityAvailable for download now
Sales Rank12,243,482
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from Futures, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Indian popular cinema, at the present juncture, is caught in a fix marked by two opposite trends-the overall decline in quality of the modern film resulting in rejection by audiences (as seen in endless commercial failures) and the nostalgic reverence among people about the classic films of earlier years, which had entertained and mesmerised them in a discourse that was beautiful, exciting and emotionally satisfying. This paper argues that the current decline in quality is part and outcome of the wider globalisation processes, consequently delinking cinema from the earlier creative roots. In this context, it makes some projections about the future of this cinema (and television) and suggests a set of future options to resurrect it from its present decline and to help the medium reinvent its past glory and social relevance.
Description:
Indian popular cinema, at the present juncture, is caught in a fix marked by two opposite trends-the overall decline in quality of the modern film resulting in rejection by audiences (as seen in endless commercial failures) and the nostalgic reverence among people about the classic films of earlier years, which had entertained and mesmerised them in a discourse that was beautiful, exciting and emotionally satisfying. This paper argues that the current decline in quality is part and outcome of the wider globalisation processes, consequently delinking cinema from the earlier creative roots. In this context, it makes some projections about the future of this cinema (and television) and suggests a set of future options to resurrect it from its present decline and to help the medium reinvent its past glory and social relevance.
