Evaluating slot machine performance: A performance-potential model [An article from: International Journal of Hospitality Management]

This digital document is a journal article from International Journal of Hospitality Management, published by Elsevier in 2004. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Floor location and specific game characteristics are found to affect slot machine performance. Slot machine locations characterized by accessibility, visibility and close proximity to table games areas outperform perimeter locations. A Las Vegas Strip casino supplied results from 250, $1.00 reel slots. Multiple regression analysis was employed to test all hypotheses at the 0.05 alpha level. This study extended the work of Lucas and Roehl (J. Travel Tourism Market. 12 (4) (2002) 75) advancing a performance-potential model as an alternative means of evaluating individual slot machine results. The location-related results support the basic casino floor design suggested by Lucas and Roehl.