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Evaluating a museum as a tourist product using the servqual method [An article from: Museum Management and Curatorship]
Book Details
Author(s)M.M. Nowacki
PublisherElsevier
ISBN / ASINB000RR4WKU
ISBN-13978B000RR4WK0
AvailabilityAvailable for download now
Sales Rank12,089,498
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from Museum Management and Curatorship, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
The article presents an attempt to use the SERVQUAL evaluation method for judging the tourist product quality of the Rogalin Palace, a branch of the National Museum situated near Poznan (western Poland). A 36-item questionnaire instrument was used to assess visitors' expectations, perceptions, and level of satisfaction. The survey was carried out among 102 visitors. With the use of correlation, factor and graphic analysis of their expectations and perceptions, strong and weak points of the museum were identified.
Description:
The article presents an attempt to use the SERVQUAL evaluation method for judging the tourist product quality of the Rogalin Palace, a branch of the National Museum situated near Poznan (western Poland). A 36-item questionnaire instrument was used to assess visitors' expectations, perceptions, and level of satisfaction. The survey was carried out among 102 visitors. With the use of correlation, factor and graphic analysis of their expectations and perceptions, strong and weak points of the museum were identified.
