![Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism [An article from: Tourism Management]](https://www.ebooknetworking.net/books/B00/0RR/bigB000RR4XG8.jpg)
Toddlers, tourism and Tobermory: Destination marketing issues and television-induced tourism [An article from: Tourism Management]
Book Details
Author(s)J. Connell
PublisherElsevier
ISBN / ASINB000RR4XG8
ISBN-13978B000RR4XG0
AvailabilityAvailable for download now
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from Tourism Management, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
It has been witnessed on an international scale that destination-specific film and television has the power to increase tourism demand. For destination marketers, the projected image and the profile of visitors attracted form significant areas of concern. Nowhere has this been more marked than on the Isle of Mull, Scotland, where in 2003, a new phenomenon termed 'toddler tourism' was sparked by the popularity of a new pre-school children's television programme called Balamory, which is filmed on the Island. This paper reports on a survey of tourism business operators on Mull and provides evidence of the nature and scope of the impact of television-induced tourism on tourism business performance and activity, indicating that the effects were concentrated spatially and temporally. Marketing implications are explored using business operators perceptions of the effects of marketing on tourism patterns and broad areas of concern for the future development of tourism as a result of television programmes are highlighted.
Description:
It has been witnessed on an international scale that destination-specific film and television has the power to increase tourism demand. For destination marketers, the projected image and the profile of visitors attracted form significant areas of concern. Nowhere has this been more marked than on the Isle of Mull, Scotland, where in 2003, a new phenomenon termed 'toddler tourism' was sparked by the popularity of a new pre-school children's television programme called Balamory, which is filmed on the Island. This paper reports on a survey of tourism business operators on Mull and provides evidence of the nature and scope of the impact of television-induced tourism on tourism business performance and activity, indicating that the effects were concentrated spatially and temporally. Marketing implications are explored using business operators perceptions of the effects of marketing on tourism patterns and broad areas of concern for the future development of tourism as a result of television programmes are highlighted.
