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A new strategy for harnessing knowledge management in e-commerce [An article from: Technology in Society]
Book Details
Author(s)S.A. Oppong, D.C. Yen, J.W. Merhout
PublisherElsevier
ISBN / ASINB000RR6D6Q
ISBN-13978B000RR6D66
AvailabilityAvailable for download now
Sales Rank12,202,136
MarketplaceUnited States 🇺🇸
Description
This digital document is a journal article from Technology in Society, published by Elsevier in . The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.
Description:
Knowledge management has become increasingly critical for the success of companies in this emerging era of e-commerce. As business activities increasingly shift to the web, the challenge facing corporate management is maintaining competitive advantage by building strong relations with employees, customers, and upstream/downstream suppliers and partners. A good knowledge management strategy can help achieve this goal. Unfortunately, many companies use knowledge management technologies that do not suit today's new information era. Therefore, it is important to understand how companies can successfully implement knowledge management programs that will help them to gain competitive advantage. Most experts agree that the biggest challenges of knowledge management are not technological but human-based or behavioral challenges. This paper addresses these problems by tracing the evolution of knowledge management in e-commerce and identifying strategies that are currently in use. We will demonstrate how companies can benefit by adopting strategies that harness the potential of knowledge management technologies to transform their e-business activities. We define knowledge management; then provide an overview of the driving and impeding forces that help and hinder proper deployment of knowledge management strategies in e-commerce. Then we describe approaches and implementation architectures currently in use by companies who are integrating knowledge management into their e-commerce activities. Finally, we suggest a strategic approach that can overcome the limitations in systems presently in use as well as implications for future knowledge management development.
Description:
Knowledge management has become increasingly critical for the success of companies in this emerging era of e-commerce. As business activities increasingly shift to the web, the challenge facing corporate management is maintaining competitive advantage by building strong relations with employees, customers, and upstream/downstream suppliers and partners. A good knowledge management strategy can help achieve this goal. Unfortunately, many companies use knowledge management technologies that do not suit today's new information era. Therefore, it is important to understand how companies can successfully implement knowledge management programs that will help them to gain competitive advantage. Most experts agree that the biggest challenges of knowledge management are not technological but human-based or behavioral challenges. This paper addresses these problems by tracing the evolution of knowledge management in e-commerce and identifying strategies that are currently in use. We will demonstrate how companies can benefit by adopting strategies that harness the potential of knowledge management technologies to transform their e-business activities. We define knowledge management; then provide an overview of the driving and impeding forces that help and hinder proper deployment of knowledge management strategies in e-commerce. Then we describe approaches and implementation architectures currently in use by companies who are integrating knowledge management into their e-commerce activities. Finally, we suggest a strategic approach that can overcome the limitations in systems presently in use as well as implications for future knowledge management development.
