Predicting behavioral intention of choosing a travel destination [An article from: Tourism Management]

This digital document is a journal article from Tourism Management, published by Elsevier in 2006. The article is delivered in HTML format and is available in your Amazon.com Media Library immediately after purchase. You can view it with any web browser.

Description:
Studies on travel intentions have been one of the foci of tourism research for years, but the complex decision-making process leading to the choice of a travel destination has not been well researched. This study attempted to test the applicability of the theory of planned behavior (TPB) model using its core constructs (attitude, subjective norm, and perceived behavioral control), with the addition of the past behavior variable, on behavioral intention of choosing a travel destination. The study sample comprised 299 potential Taiwanese travelers to Hong Kong. The data fitted the TPB model moderately well. Attitude, perceived behavioral control, and past behavior were found to be related to behavioral intention of choosing a travel destination. Theoretical and marketing implications were derived.