Development broadcasting in India and beyond: redefining an old mandate in an age of media globalization.: An article from: Journal of Broadcasting & Electronic Media

This digital document is an article from Journal of Broadcasting & Electronic Media, published by Thomson Gale on March 1, 2007. The length of the article is 9321 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the author: This study examines the fate of the development model of public broadcasting in the face of rapid global media commercialization. Using the Indian broadcaster Doordarshan as an example, the authors illustrate how a public media outlet with a development mandate has responded to new pressures and examine the consequences for development broadcasting in general. This inquiry challenges not only the strategies of this broadcaster but also some of the assumptions by media scholars regarding development broadcasting. The study concludes by advocating a new type of development broadcasting that establishes a distinct brand and plays a vital role in creating an informed citizenry.

Citation Details
Title: Development broadcasting in India and beyond: redefining an old mandate in an age of media globalization.
Author: Elfriede Fursich
Publication:Journal of Broadcasting & Electronic Media (Magazine/Journal)
Date: March 1, 2007
Publisher: Thomson Gale
Volume: 51 Issue: 1 Page: 110(19)

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