Web Copy That Sells: The Revolutionary Formula for Creating Killer Copy Every Time

"Web Copy That Sells" presents copy strategies that have been proven time and again in the e-commerce arena. Maria Veloso, perhaps the most widely acclaimed Web copywriter in the world, bases her revolutionary "Million Dollar Blueprint" on five simple questions - the reader answers them and the copy practically writes itself. Veloso crams all the information from her 12-hour, $997 live seminars into an accessible book that helps any Web copywriter.