Online Advertising Through 2006

Despite increasing consumer usage of the Internet, online ad spending will grow only 5.3 percent in 2001. Such spending will grow to reach $15.4 billion in 2006, but marketers are already diversifying their investments in the medium. Beginning in 2005, they will spend more on digital marketing initiatives such as coupons, promotions, sweepstakes, and e-mail campaigns than they will on online advertising. Digital marketing spending will total $19.3 billion in 2006.