Style.com Weaves Effective Balance of Off-line Brands and Online Immediacy

Style.com was built to showcase and extend Vogue 's and W 's brands and authoritative voices online by serving as a resource for information about, and photographs of, designers, events, models and celebrities. CondéNet asserts that readers use fashion magazines as buying guides, and hopes that incorporating a shopping section on Style.com will close the gap that exists off-line between magazine reading and the actual buying of products.