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Resist Temptation to Push for Performance-Based Models

AuthorJupiter Research Corporation
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Book Details

Author(s)Jupiter Research Corporation
ISBN / ASINB000UM7JC0
ISBN-13978B000UM7JC1
MarketplaceFrance  🇫🇷

Description

Advertisers, unhappy with current results from banner ad buys at portal and ISP sites, are increasing efforts to verify the effectiveness of online advertising.

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